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Rx Marketers Reference Guide

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The Rx MarketerÂ’s Reference Guide, 2nd Edition presents the sequential flow of required product development, launch, and post-launch information. It ...

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Content: The Rx MarketerÂ’s Reference Guide, 2nd Edition presents the sequential flow of required product development, launch, and post-launch information. It allows brand managers, the Product Development Team, the Life Cycle Management Team, and other participants to understand their roles and responsibilities and how they fit in the overall commercial aspects of drug development, launch and marketing. The content is organized to assist the user in defining: 1) the flow of product development activities throughout the product development, launch and post-launch periods, 2) support, through content listings, the development of marketing research that flows from one study to the next, and 3) through checklists, what should be contained in brand planning, marketing and life cycle management plans. It also provides insights relative to who should be considered for inclusion in the respective product development committees.
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Content: Marketing,Pharmaceuticals,Drug Development,Research and Development,Marketing Research,Life Cycle Management,Edmund L. Valentine,Valentine,Rx Marketers Reference Guide,Marketers Reference,Marketers Guide,Health Economics,Strategic Product Plan,Pricing Strategy,Communications Plan,Product Life Cycle,Market Assessment,Commercial Assessment,Market and Commercial Assessment,Marketing Advisory Board,Marketing Materials,Product Launch Plan
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